A Souvenir of Paris: Posing at Le Bon Marché

Have you seen Le Bon Marché’s latest window display? Not only is it fun and original, but this upscale department store is definitely promoting what they do and how they do it. Pictures of their famous gourmet store, La Grande Epicerie, as well as the different departments: beauty, women and men’s fashion, the bookstore, among others, adorn the outdoor displays on rue de Sèvres. Up until a couple of weeks ago, there were also life-size wooden people cutouts, acknowledging that monsieur/madame Tout-le-Monde can shop here. Luckily, I took some pictures of these cutouts before they were removed.

On one of the side streets, they have displayed Ines de la Fressange’s La Parisienne. It is a light read for those wanting to learn more about how the typical French woman lives, her style, where she shops for herself and her children, where she eats, and suggestions on where to sleep when in Paris.

I interpret the overall theme as “very Parisian/rive gauche”, and I find it quite intriguing. Let’s not forget that during the summer months Paris is handed over to the tourists, while the French are busy basking in the sun along the Mediterranean coast. So, who are they really reaching out to: the everyday Parisian or the Parisian tourist?

Happy shopping!


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